Pancho González
Chile
Passion for creativity. Access Pancho González Newsroom
Featured Designs
Pancho González
Social
At the beginning of the pandemic, when everyone was in quarantine in Chile, all Miniso stores were closed, and to maintain the commitment to its audience, the "I Love You From Afar" campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
A' Advertising, Marketing and Communication Design Award - Bronze (2021) - Access Pancho González Social Press Kit
Pancho González
Integrated Campaign
Settlements are a reality throughout the world and especially in Latin America. This advertising design seeks to collect funds in a different way and does so by launching a film that ultimately did not exist. To get a ticket, people had to go to the movie's website to buy their tickets and when they did they realized the movie didn't exist, so they could donate their money to the foundation.
A' Advertising, Marketing and Communication Design Award - Bronze (2020) - Access Pancho González Integrated Campaign Press Kit
Pancho González
Outdoor Campaign
This design, using three everyday situations of people using the subway to dairio, conveys how people habitually use products that they could buy in the subway souvenir shop. This design invites to use metro products (t-shirts, mugs, bottles, toys, etc.) on a daily basis, using them at any time of the day and in any situation. For example, in one of the designs presented, a woman is seen wearing a subway shirt in a plaza, very calm and happy. The design tries to invite those who see it to incorporate the products of the subway as a new fashion.
A' Advertising, Marketing and Communication Design Award - Iron (2020) - Access Pancho González Outdoor Campaign Press Kit